“My first memory of gambling was popping into the local bookies on Grand National day aged 18 to lay an each-way bet for me and my mum…It was a man’s world, but I still recall the buzz of placing a potential winner and the desire to come back to collect my winnings after the race. It was like the die was cast.”

The UK lags behind the rest of Europe on gambling advertising regulation while other countries are limiting their impact. Kate Samuels examines approaches taken in three different countries and explores what the UK can learn to better protect vulnerable communities and reduce gambling-related harm.

Two innovative initiatives are making strides in supporting vulnerable communities. From empowering the Roma community with resources on gambling harm to offering a safe digital space for women affected by gambling, these projects foster meaningful change.

“Relentless and insidious marketing tactics are drawing people into the grip of gambling addiction, with devastating impacts on vulnerable individuals. It's time to confront the unchecked spread of this harmful advertising."

“At 72, I’ve lived a life full of highs, lows, and resilience from overcoming gambling harm. I’m more than my struggles—I’m a traveler, a community advocate, and someone who’s found joy in unexpected places. This is my story of recovery and rediscovery.”

Community reporter, Jenny Jones, writes about the dark allure of gambling and its hidden costs to lives and communities. From what gambling harm is, to who is most susceptible and how gambling affects men and women.

Last year we delivered community reporter training workshops with women who’ve experienced the negative impact of gambling. This is what happened when a group of women with lived experience of gambling harm worked collectively to drive change.

A powerful community-led event shed light on the hidden impact of gambling, from financial struggles to mental health crises. With fresh initiatives and a call for stronger regulation, local voices are demanding action.