Greater Community Media
Greater Community Media is a new initiative designed to support other communities to launch and run their own community-centred media projects.
Our mission is to support the development of community-centred media that connects, informs, and strengthens communities, enabling them to drive their own transformation.
What is community centred media?
Community-centred media is an approach to journalism rooted in listening to and understanding the needs of communities, particularly marginalised groups. It centres their voices and concerns, ensuring the media reflects and serves them. Often involving co-creation and participation, it builds trust, connection, and stronger civic engagement.
Community-centred media is a fundamental shift – from a top-down, extractive model for journalism to an approach centred around deep, inclusive listening, and building relationships and trust.
Our approach
We enable communities to develop and sustain healthy media ecosystems that are built on care, understanding, and meeting community needs.
Recognising the need for a community response to community challenges, we collaborate with a broad range of partners: from community groups and values-driven entrepreneurs, to nonprofits and charitable organisations.
Our approach has three main strands – all with a strong focus on capacity building:
Supporting communities to launch – and sustain – their own media projects.
Supporting existing media organisations to be more community-centred.
Supporting non-media organisations to take a community-centred media approach to meeting the information needs of the communities they want to support, for example through community reporter training for people with lived experience.
Our services
We offer a range of consulting, training, mentoring, workshops and peer learning opportunities. We prefer to co-design where possible to create an approach that takes into account your circumstances and tailors support to your needs. We offer a range of options to suit different budgets.
To arrange a chat about how we can help you, email hello[at]greatercommunitymedia.com